Text draftReady
To Tom & Sarah Peterson
Hey Tom, before your lender call Thursday I put the Plan 3 and Plan 4 numbers side by side with the current buydown. Plan 3 lands about $310 lower per month. Want me to send it over?
Ridge for new construction agents
Every buyer, remembered. Every change, the moment it lands.
Ridge keeps every buyer’s numbers, timing, and reasons alive. It watches the price sheet, incentives, lot releases, and rates, and the moment something changes, the follow-up is already drafted in your voice.
Remembers every buyerNever sends a thingSounds like you
Good morning, Jason.
Three follow-ups worth your time today. The Petersons talk to their lender Thursday, so I drafted a check-in.
After a showing, you tell Ridge what happened.
are the buyers worth chasing. Ridge remembers the reason to bring them back when price, lot, incentive, or rate finally changes.
of builders offered incentives in a 2025 NAHB survey. Every new incentive re-qualifies a buyer who walked.
a day. A fraction of what one lost buyer is worth.
Incentive data from the NAHB 2026 New Homes Month release. Market context as background, not a promise of results.
01What stops slipping
Good buyers rarely disappear all at once.
They drift because the follow-up depends on memory, timing, scattered conversations, and whichever builder update someone happened to read. Ridge keeps those threads connected, so the buyer who said “call me when something changes” actually gets the follow-up.
The price sheet moves. Nobody cross-references it.
The new sheet drops Plan 4 by $18,000. Five buyers who were priced out in March are suddenly back in range. Ridge surfaces all five, each with a draft ready, before the update finishes making the rounds.
The incentive lands after the buyer walked.
A 2.99% buydown goes live. Ridge already knows which buyers left over monthly payment, what each one said on the way out, and exactly what monthly number gets them to write.
The lot they wanted finally opens.
Lot 19 comes back. The Hendersons asked about it in April. Ridge remembers, even when you are three communities and forty conversations past that showing.
The recap dies in a notes app.
Two minutes in your car after the showing, once. It becomes buyer memory, armed triggers, and next moves instead of a note you never reread.
02How it works
A quick recap becomes a reason to follow up.
Ridge is built for the real rhythm of new construction sales. You keep the conversation. Ridge keeps the memory, the timing, and the draft work ready.
1
After the showing, you talk: a two-minute voice memo from the car, a chat message, or a screenshot of the text thread.
2
Ridge updates the buyer’s memory: preferences, objections, timing, parties, and next steps.
3
Ridge watches for the price, incentive, inventory, rate, or timeline change that matters to that buyer.
4
When the moment arrives, Ridge surfaces the buyer with the reason and a draft in your tone.
03What Ridge holds
Ridge remembers the buyer you meant to call back.
The value is not another place to manage data. The value is that Ridge brings the right buyer back before a real opportunity goes cold.
A living memory for every active buyer and deal.
Triggers tied to price, incentives, inventory, rates, and timing.
Drafts that use your tone and the buyer’s actual context.
A morning brief with the three follow-ups that matter today.
Builder facts with source and verification history.
A chat thread where drafts wait until you act.
Speak it once.
After a showing, call, or messy text thread, tell Ridge what happened. It turns that one recap into buyer memory, armed triggers, and follow-up opportunities.
No second CRM to maintain.
Ridge reads your Follow Up Boss context, read-only email, voice memos, and screenshots. No data entry, no fields to fill, no Sunday-night admin.
Send it yourself.
Ridge drafts the message in your tone. You review it, make the human edits, and send it from the channel the buyer already uses.
04Pricing
$397/mo
That’s $13 a day. One buyer who slips away is worth months of it, and nobody loses just one.
Includes 15 minutes of live voice per day. $0.40 per minute after. No setup fee, no contract on monthly.
Standard$397/mo
Founding agents
First 10. Locked for 24 months.$247/mo
First 10. Locked for 24 months.$247/mo
Annual
Two months free.$3,970/year
Two months free.$3,970/year
TeamsCustom
Book demoNot ready to book?
Get in line for a founding seat.
Ten seats at $247/mo, locked for 24 months. Leave your email and you will hear when one opens. Nothing else, ever.
05The guarantee
Ridge never sends. You send everything.
Ridge has no send button. Not as a setting, as architecture. Nothing reaches a buyer unless you read it, edit it, and send it yourself. Your name is only ever attached to words you chose. Your buyers only ever hear from you.
Ridge drafts in your tone. You edit and send.
Email context is read-only.
Text conversations come from your recap or screenshot.
CRM changes require your approval.
Builder facts keep source and verification context.
No autonomous outbound messages, ever.
Teams
Buyer memory for builder sales teams.
Teams gives sales leaders a shared way to keep buyer context, builder changes, draft quality, and follow-up standards moving across a larger organization.
Custom pricingBook team demo
Questions agents ask first
What does Ridge do for me day to day?
Ridge remembers what each buyer wants, watches for the price, incentive, lot, or rate change that makes their home possible, and has the follow-up drafted when it happens. You stay the one who decides and sends.
Will the drafts actually sound like me?
Ridge builds a voice profile from your real sent emails and texts before it drafts a word. Every edit you make teaches it. If a draft does not sound like you, you fix it once and Ridge learns.
Does Ridge send messages for me?
No. Ridge drafts in your tone. You edit and send from email, text, or the channel you already use with that buyer. There is no send capability anywhere in Ridge.
How does Ridge know when to bring a buyer back?
Ridge connects each buyer’s preferences, budget, timing, and objections to the builder updates it watches. When something changes, it surfaces the buyer and the reason in the same breath.
I already use Follow Up Boss. Why do I need this?
Keep it. Follow Up Boss stays your system of record; Ridge reads it and writes only notes back. What FUB cannot do is remember that Sarah will write at $685k and notice the moment the price sheet gets there. That is Ridge’s whole job.
What does Standard include?
Buyer memory, chat, voice memos, email context, text screenshot capture, draft generation, triggers, builder data workflows, and Follow Up Boss support.
Founding pricing, first 10 agents.Book demo